WHY WAIT FOR ENGAGED COUPLES TO COME TO YOU? YOU CAN GO AND GET THEM YOURSELF!
Today, we’re talking about…the valuable wedding data
hidden inside of Facebook and Instagram.
DID YOU KNOW?
There are over 1.6m million engaged people on facebook and Instagram right now in the UK. Not last year. Not next year. Right now. On Facebook and Instagram.
Drill down a little further…
There are over 150k people engaged in London.
Over 170k in Manchester, 110k in Leeds, 55k in Bristol & 70k in Glasgow.
And on and on we go...city by city, region by region.
The data inside Facebook and Instagram tells a
fascinating story about wedding demand in your market.
WHERE CAN I FIND THIS DATA?
Inside the Facebook and Instagram ads platform.
No. You can’t access this audience through organic posting.
In order to access engaged couples in your city or the city of Manchester for instance you’re going to need a paid ads budget for Facebook and Instagram advertising.
Organic posting should be considered your RETENTION strategy (referrals)
Paid ads should be considered your ACQUISITION strategy (new customers)
- we have a video on this below.
IN ORDER TO CAPTURE AND CONVERT THESE AUDIENCES...
You’re going to need great Facebook and Instagram ad creative. You’re going to need a great Landing Page experience (no you can’t just direct the ads to your website!)
The Facebook Pixel down on your website & landing pages (otherwise you're burning Adspend/conversions) and you’re going to need a compelling and continual follow-up story to make them choose you.
That’s going to cost some money.
Knowing the audience exists is just the beginning.
Now the real digital strategy begins.
There’s no shortcut to success. But there is some good news…
Data like this makes for a compelling story.
And you’re going to need a compelling story if you’re going to ask
ownership for additional weddings budget.
Imagine this.
You’re in a meeting with senior management
And you say…
“There are over 100,000 engaged couples in our market right now. If we can capture just 1% of that demand, we’re talking about 1000 enquiries. With a close rate of just 5%, we’re talking about 20 deals. The average value of each deal is £15K. That’s an additional £300,000 in revenue. Give me 10% of that projected revenue to build a marketing strategy.”
Now you’ve turned that data into a business case.
WANT US TO DO THIS FOR YOU?
Today, we’re talking about…the valuable wedding data
hidden inside of Facebook and Instagram.
DID YOU KNOW?
There are over 1.6m million engaged people on facebook and Instagram right now in the UK. Not last year. Not next year. Right now. On Facebook and Instagram.
Drill down a little further…
There are over 150k people engaged in London. Over 170k in Manchester, 110k in Leeds, 55k in Bristol & 70k in Glasgow. And on and on we go...city by city, region by region.
The data inside Facebook and Instagram tells a fascinating story about wedding demand in your market.
WHERE CAN I FIND THIS DATA?
Inside the Facebook and Instagram ads platform.
No. You can’t access this audience through organic posting.
In order to access engaged couples in your city or the city of Manchester for instance you’re going to need a paid ads budget for Facebook and Instagram advertising.
Organic posting should be considered your RETENTION STRATEGY (referrals)
Paid ads should be considered your ACQUISITION STRATEGY
(new customers)
- we have a video on this below.
IN ORDER TO CAPTURE AND CONVERT THESE AUDIENCES...
You’re going to need great Facebook and Instagram ad creative. You’re going to need a great Landing Page experience (no you can’t just direct the ads to your website!)
The Facebook Pixel down on your website & landing pages (otherwise you're burning Adspend/conversions) and you’re going to need a compelling and continual follow-up story to make them choose you.
That’s going to cost some money.
Knowing the audience exists is just the beginning.
Now the real digital strategy begins.
There’s no shortcut to success. But there is some good news…
Data like this makes for a compelling story. And you’re going to need a compelling story if you’re going to ask
ownership for additional weddings budget.
Imagine this.
You’re in a meeting with senior management
And you say…
“There are over 100,000 engaged couples in our market right now. If we can capture just 1% of that demand, we’re talking about 1000 enquiries. With a close rate of just 5%, we’re talking about 20 deals. The average value of each deal is £15K. That’s an additional £300,000 in revenue. Give me 10% of that projected revenue to build a marketing strategy.”
Now you’ve turned that data into a business case.
WANT US TO DO THIS FOR YOU?
The New Way.
At Wedding Booking System we have enabled our 220+ venue clients to supercharge how they operate, drive more bookings & increase operational efficiency.
ENQUIRIES. ON DEMAND. -
Never have to worry about enquiry levels ever again. We bring you all the Enquiries you need - exactly when you need them.
ELIMINATE TIMEWASTERS -
Our system literally shows your team the most valuable prospects – meaning no more timewasters just serious brides ready to book.
MORE BOOKINGS. LESS WORK. -
Not free to speak right now? No problem. Our system does 90% of the time-consuming follow-up to turn enquiries into customers. On Autopilot.
BOOK MORE WEDDINGS.
WITH LESS EFFORT.
FOR MORE PROFIT. GUARANTEED.
The New Way.
At Wedding Booking System we have enabled our 220+ venue clients to supercharge how they operate, drive more bookings & increase operational efficiency.
ENQUIRIES. ON DEMAND. - Never have to worry about enquiry levels ever again. We bring you all the Enquiries you need - exactly when you need them.
ELIMINATE TIMEWASTERS. - Our system literally shows your team the most valuable prospects – meaning no more timewasters just serious brides ready to book.
MORE BOOKINGS. LESS WORK. - Not free to speak right now? No problem. Our system does 90% of the time-consuming follow-up to turn enquiries into customers. On Autopilot.
BOOK MORE WEDDINGS. WITH LESS EFFORT. FOR MORE PROFIT. GUARANTEED.
WANT THESE RESULTS IN YOUR VENUE?
Copyright © 2020. | Wedding Booking System | All Rights Reserved
Copyright © 2020. | Wedding Booking System
All Rights Reserved