As wedding professionals, it’s important to understand your first job is sales.

If you don’t sell, you can’t do the other things you do.

Sales is your business.

But what’s alarming about the wedding industry is how much selling

goes on to the wrong prospects.

Let us explain.

It’s a known industry fact that 75% to 85% of initial enquiries are false

right off the bat.

We get it. It’s the way it’s always been. You will never change that. And we totally agree.

But if you’re paying a sales team to service all of these “timewasters”

or “Brochure collectors” as we call them then

WE’VE JUST IDENTIFIED 75% to 85% WASTED LABOUR.

At Wedding Booking System we speak to a lot of venues – most say

“we get a lot of enquiries” – Yes, but how many actually respond in conversation?

An enquiry is worthless if they do not respond to your communications.

In fact, that enquiry is actually costing you money as a business.

The truth is most venues are flying blind.

Hoping enough “diamonds in the rough” present themselves… and that your sales team can convert enough of them before the competition does.

The secret here is to work smarter not harder and

Sell to the right people. From the start.

That’s exactly what we’ve developed at Wedding Booking System.