The truth is, new wedding industry venue businesses are cropping up now almost overnight. They owned some extra land or bought a piece of real estate and thought that weddings could be a great source of income.

They realise they can make supplemental income doing events on weekends, but weddings pay much, much better so it becomes their "business".

But how do they attract couples to book the space?

That's a great question and for most venue owners or vendors,

they would look to see what everyone else is doing.

And seeing that they advertise on Hitched, Bridebook...

they come to the conclusion that that's the way to do things as well.

Wrong answer.

If there's one thing to take away from this blog post:

THE EXISTING MODEL IS BROKEN.

1. If you're waiting around for leads to come through -

you have no control over your bottom line.

2. If you're servicing each and every lead with no idea if they are serious or not -

you are wasting time & money.

3. If you're servicing each and every enquiry manually -

you become the natural bottleneck in your business and can only grow

as fast as your hands can move.

Following this business model is how you become a struggling wedding business owner.

Business 101, don't rely on what your competitors are doing.