WhatsApp has quickly emerged as the go-to messaging app for over 2 billion consumers around the globe.

It’s a fast, simple, and convenient way for family and friends to chat, create group texts, share photos and videos, send and receive documents, and engage in private, secure conversations anytime, day or night. Now, with the unveiling of Whatsapp Business companies worldwide are clamoring to use it, too.

Here we unpack 3 key benefits of WhatsApp for Business

1 – EASE OF USE

WhatsApp will enable you to easily interact with customers. Just with SMS you send and receive messages from your mobile phone. It’s simple to use – you just choose a conversation with someone from your phone book, type out a message, and hit send.

It works just like text messaging, but with one crucial difference – the messages are sent over the internet, rather than over the phone network. The key benefit of this is a delivery status feature so you know when your messages have been delivered and read by other people in the chat – making it more reflective of a real-life conversation. As a result, we now send 5X more Whatsapp messages than we do SMS.

2 – FEATURES

Apart from using WhatsApp for messaging, the platform can also be used to make voice and video calls. You don’t have to install Skype for Video Calls anymore as this can be done over WhatsApp. Moreover, Video Calls work like Face Time so you do not have to wait for the user to come online. Isn’t that a great feature to have? Apart from making video calls, you can also share multimedia content like documents, images, text and videos with your customers making it a one-stop-shop for connecting, communicating, and sharing.

3 – IT'S SAFE

All the conversations you have on WhatsApp are end-to-end encrypted. This means that your messages are secure and no one can read or access them apart from you and the person you are communicating with. Even WhatsApp cannot look at your chats. This makes it ideal for sending contracts with sensitive information for instance.

How are WBS customers using it?

Whatsapp is coming to the WBS messaging suite in Q2 2022. The addition of this hugely powerful communication tool will be a complete game-changer for our venues partners (particularly here in the UK where Whatsapp is so widely used) - here Venues will be able to

• Seamlessly connect with prospects in a privacy-compliant way

• Build rapport by having more life-like conversations & gain competitive advantage

• Automatically “follow-up” – if the prospect goes quiet, our system will send automatic follow-ups

CONCLUSION

As you can see, there are a number of reasons why WhatsApp is great for businesses.

In today’s super-connected world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends.

It’s immediate, more personal, and a great way to build trust and outsmart the competition.

Whatsapp is coming to the WBS messaging suite in Q2 2022.

The addition of this hugely powerful communication tool will be a complete game-changer for our venues partners (particularly here in the UK where Whatsapp is so widely used).