SMS marketing or text marketing is one of the easiest ways for businesses to communicate with prospects.

But its true potential has still not been completely harnessed and certain sectors, such as the wedding are arguably still yet to fully adopt the medium in return for better results.

Until recently, SMS or text messaging was predominantly used for personal conversations.

It was only when the world witnessed a steep increase in smartphone usage that businesses started to realize the scope and importance of SMS marketing.

According to a research by Deloitte:

59% of a company's target audience respond to messages. Messages are the preferred medium by customers to talk to businesses.

9 out of 10 people choose messages as the way to keep themselves informed about business communication.

Here are 3 key benefits of SMS marketing that will help strengthen your venue:

1. High open rates

One of the top advantages of SMS in business is that receiving a text message does not even require internet connectivity; just a working phone is enough. in addition, SMS marketing has the highest open rates when compared to phone calls or emails. 98% of the messages sent are opened, making SMS marketing invaluable to all venues seeking a faster and more effective way to engage prospects.

2. Greater engagement

With the heightened usage of phones, businesses can reach customers at their fingertips which gives them the advantage over traditional coms methods. Ease of use for the customer also plays a huge role in its success as an effective medium but also remember this platform is usually reserved for friends & family - this bias brings down barriers and fast-tracks rapport building creating exponentially better results.

3. Better conversion rate

With the increase in usage of smartphones, Statista reports that 87.2% of all online traffic was generated through mobile phones, making SMS marketing the choice of communication for many businesses. SMS will witness a better conversion rate than all its traditional coms counterparts. People are more likely to visit your business and take action on offers shared through SMS than via any other marketing service.