The world is spending more and more time connected to the internet. This trend is continually redefining customer expectations, and businesses are trying to keep up.

One key trend highlighted in the report is that customers now expect to have access to immediate customer support.

69% of consumers want to talk with a company in real time

Here are three powerful reasons why we think live chat software is crucial to your business:

1. LIVE CHAT SOFTWARE IS CUSTOMERS' PREFERRED SUPPORT CHANNEL

41% of consumers state that live chat is their preferred channel of support. The key benefit for many customers, online chat software is more convenient and less stressful than speaking on the phone to a stranger - you can continue with the demands of day to day life while having chat going on in the background.

2. LIVE CHAT SOFTWARE REDUCES TIME SPENT ON THE PHONE

There'll always be some interactions that are best handled on the phone. But many simple queries can be resolved by live chat leaving you free for more face time with brides.

3. ONLINE CHAT SOFTWARE BUILDS TRUST

By having live chat tools on your website and making it available as a support option, you're helping to build trust.

Different people prefer different contact channels, and by presenting a wider range of options, customers will feel that you're more responsive, more available and generally more interested in what they want.

Live chat also gives you the option of longer service hours, with automated responses covering evenings and weekends when you may be closed.

The more you can fit in around your customers' lives the more positively they will respond.

Harness the power of live chat software today

In short – your business would benefit from a more efficient, more intelligent and more responsive customer service channel - so what are you waiting for? Start harnessing the powerful benefits of live chat software today to help meet and exceed customer expectations in both service and sales.